Birth Of A New Icon The World`s Largest Giant Observation Wheel, Singapore Flyer, Officially Opens

Released on: April 25, 2008, 4:33 am

Press Release Author: Jasmine Yin / Adval Brand Group

Industry: Entertainment

Press Release Summary: From the comfort of 28 spacious, air-conditioned Singapore
Flyer capsules, visitors can witness history unfold before their very eyes as they
admire 360-degree, breath-taking views of Singapore's dynamic cityscape, and parts
of Malaysia and Indonesia.

Press Release Body: Singapore, April 15, 2008--The world's largest Giant Observation
Wheel, the iconic Singapore Flyer, illuminated the burgeoning Marina Bay as it
celebrated its Official Opening today.

In the presence of over 1,000 invited guests and members of public, Guest-of-Honour
Prime Minister Lee Hsien Loong officiated this milestone as he struck a symbolic
beat of the drum, which initiated a dazzling laser and fireworks display of the
stunning 165-metres tall Singapore Flyer. This visual extravaganza was choreographed
to a special composition by local acclaimed musician Iskandar Ismail.

Guests were also treated to a night of non-stop live entertainment, including an
open-air festival of power-jam music performances, and a panoramic ride atop the
country's new national icon.

From the comfort of 28 spacious, air-conditioned Singapore Flyer capsules, visitors
can witness history unfold before their very eyes as they admire 360-degree,
breath-taking views of Singapore's dynamic cityscape, and parts of Malaysia and
Indonesia.

"As the world's largest Giant Observation Wheel, Singapore Flyer stands for
Singapore's vision to progress into the future on the highest levels," said Mr
Florian Bollen, Chairman, Singapore Flyer Pte Ltd.

The way Singapore Flyer was realised - through the partnership of different parties
from Japan, China, Germany, India and the Singapore Government's support, just to
name a few - is "a great example of how the world comes together in this
cosmopolitan city to achieve truly outstanding results", he added.

Several technological breakthroughs were achieved to conceptualise, plan and develop
Singapore Flyer for more than five years, at a cost of S$240 million.

About 350 guests were also invited from charities and grassroots organisations
Children's Cancer Foundation, Singapore Children's Society, PEACE-Connect
Neighbourhood Link, Bukit Gombak Senior Citizens Executive Committee and Teck Ghee
Community Centre.

As a gesture of appreciation for the warm support shown towards Singapore Flyer, the
Singapore Flyer Pte Ltd Board and Management also presented a $28,000 cheque
donation for The Straits Times School Pocket Money Fund.
Adval is the exclusive sales, marketing and ticket distribution agent for Singapore
Flyer.
For more information, please visit http://www.singaporeflyer.com.
Press release distributed by PressReleasePoint(http://www.pressreleasepoint.com/)


Contacts:
Jasmine Yin
Marketing Communications
Adval Brand Group
Singapore
(65) 6417 9776
jasmineyin@adval.com.sg
http://www.adval.com.sg


Nabilah Anwar
Marketing Communications
Adval Brand Group
Singapore
Email: nabilah@adval.com.sg
http://www.adval.com.sg





Web Site: http://www.adval.com.sg

Contact Details: Adval Brand Group
Singapore
(65) 6417 9776
jasmineyin@adval.com.sg
http://www.adval.com.sg

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